voke Announces Market Mover ArrayTM Chart for Application Lifecycle Market : Leading Analyst Firm Releases the First Independent Analysis of the App
voke, inc., a modern analyst firm for the Web 2.0 world, announced today the publication of its 2008 vokeStream ?Core Vendors: Application Lifecycle? research which includes the voke Market Mover ArrayTM chart for the application lifecycle market. This research examines the market leadership and technology leadership of each vendor discussed. As a result of rigorous qualitative and quantitative analysis, each vendor is ranked in the voke Market Mover ArrayTM in one of three bands:

Web 2.0 Development Firm Launches Interactive Guide Social Media Power Offers Hands-on Instruction on Social Media and Optimization
Austin, Texas - June 30, 2008 - Social Media Power, a Web 2.0 development firm based in Austin, TX, announces the launch of a practical, solutions-oriented guidebook to social media and Web 2.0 optimization to benefit entrepreneurs, small businesses, authors, and small publishers. The no-nonsense guide, titled A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization, is written in an easy-to-understand manner that can lead anyone through the social media optimization process, even with little knowledge of programming or HTML.

Umbria Announces Webinar on "Making Social Media Work"
Umbria hosts Forrester Research Senior Analyst Peter Kim to conduct a webinar entitled "Web 2.0 Meets Marketing 2.0: Making Social Media Work" on November 7 at 3:00 pm EST. The webinar explores the importance and growing influence of social media--including blogs, message boards, and opinion sites--and how organizations can leverage social media to inform marketing programs including product development, advertising, and competitive analysis.

US Federal IT Trends 2010-2015
Market Research Media Ltd announces a series of market research reports covering US Federal IT trends for period 2010-2015.

Society for New Communications Research Seeks Participants for Study on New Media, New Influencers and Implications for Public Relations Research Fun
The Society for New Communications Research has been awarded a research grant from the Institute for Public Relations and Wieck Media . The research study titled "New Media, New Influencers and Implications for the PR Profession," will explore the impact of Web 2.0 and social media tools on communications and the public relations profession. Through surveys and case studies, the research team will investigate how our conceptions of media and influence are evolving, how the role of PR is being redefined and what new skills are needed. PR, corporate and marketing communications professionals experienced in the use of social media in their communications initiatives are invited to participate in this research. A survey questionnaire is posted ...

CoreSpeed Announces the Creation of a Learning Lab
In conjunction with defining Web 2.0 and the launch of its Online Community, CoreSpeed Introduces its Enterprise Social Media Learning Lab.

Vovici and Netprofiler Partner to Serve Online Marketing Needs
Leading web-marketing consultancy in the Netherlands uses Vovici v4 to help clients with research for interactive marketing campaigns

Blogging Essential to Business Dialogue Says IBM Blogging Chief
IBM Blogging expert Christopher Barger to be keynote speaker at Web 2.0 seminar January 10 at Philadelphia University.

Is Blogging Effective
If there is one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging.

What Is The Meaning of Web 2.0?
Coined only 3 years ago by O'Reilly Media, Web 2.0 is quickly becoming a trend in internet today, but many people still don't know what it really means. Its name suggests that it's an upgrade from the original Web 1.0. As such, Web 2.0 would signal the next generation of the internet. But what is the meaning and effect of Web 2.0? This article is aimed to provide a broad overview of Web 2.0, what it is, how it was born, and how you can recognize it.

Jamiroquai Releases New Social Networking Enabled Site
Jamiroquai to release new Web 2.0 driven e-commerce fan website embracing digital and social media.

Top Seven Tips to Improve Your Blog Rank
Improve blog ranking and marketing is no longer kids stuff. Its beyond the sappy diary entries and torment fueled rants. Its serious business, especially if your goal is to make money blogging for your business. Blog marketing is more dominant than static site marketing mainly because of all the options Web 2.0 offers. Below are some things you can do to take advantage of what web 2.0 has to offer to boost blog traffic, links and engine ranking.

Study Shows Web 2.0 Influence for Pharma Brands on the Rise; Effective Brand Engagement Lacking
While health marketing buzz is agog about blogs, social networking and various consumer-generated media activities, there has been little research that defines the extent to which these Web 2.0 spaces truly have an impact on the brands that target them for their marketing efforts.

January 2.0 Teleconference Announced by North Star Marketing
Web 2.0 is a powerful way for Lifestyle and Design Products to reach their markets. With Web 2.0, building a brand becomes much more efficient and effective because the brand message goes directly to the buyer. But lots of Lifestyle and Design marketers don't understand how to make Web 2.0 part of their competitive advantage. North Star Marketing is offering a free, one-hour teleconference on Web 2.0 for marketers who want to learn more and implement the basics of Web 2.0.

Social Media Usage by the Inc. 500 Nearly Doubles in Just One Year: Society for New Communications Research Senior Fellow Dr. Nora Ganim Barnes and Er
Thirty-nine percent of the Inc. 500 are now blogging, a 20 percent increase in just one year according to a new research study, "Social Media in the Inc. 500." The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Senior Fellow of the Society for New Communications Research and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.